Background and Objectives: Given the need for universities and educational institutions in Iran to adapt to different learning methods and new online educational plans to ensure quality in providing services to users and adapting to technological spaces that grow and develop online, conducting research on providing a native model of Massive Open Online Courses(MOOCs)at Farhangian University is aimed at creating a conceptual framework and developing its theoretical foundations. Methods:The method of this research is a qualitative research that was conducted using a descriptive grounded theory approach.The participants in this study were 16 experts from the academic scientific community and higher education specialists in the field of mass open online courses and administrators of Farhangian University.All individuals in the study sample were selected using a purposive sampling method using the snowball technique and based on their experience and general familiarity with the subject.Data were collected through interviews, using a generalization-driven method and in a semi-structured manner, and continued until theoretical saturation was reached. The data were analyzed using the inductive content analysis method at three open, axial, and selective levels.
Findings:It is based on the grounded theory method, which was analyzed in five dimensions of social, individual, technical, attitudinal, and cultural competence and learning.These environmental factors (effective learning) are formed based on causal conditions and lead to strategies for the indigenous implementation methods of MOOC.
Conclusion:Farhangian University can provide a suitable platform for this innovation in the field of teaching and learning by taking appropriate measures in line with these challenges.